The Role of Ethical Values in Achieving Competitive Superiority A Review of Integrity and Transparency
Keywords:
النزاهة, الشفافية, التفوق التنافسي, مؤسسة موندور الكترونيكسAbstract
This study investigates how organizational commitment to integrity and transparency fosters competitive superiority within Algerian business organizations. Employing a descriptive–analytical approach, data were collected from a purposive sample of 74 employees at Condor Electronics through a structured questionnaire. Statistical analyses using SPSS (version 26) revealed that employees perceive high levels of integrity, transparency, and competitive superiority within the organization. Results further indicate significant positive correlations between integrity, transparency, and competitive superiority, with regression analyses confirming that both integrity and transparency exert a measurable impact on competitive superiority. The study contributes to the growing literature on business ethics by empirically demonstrating that ethical principles can serve as strategic assets, and it offers actionable recommendations for managers seeking to strengthen their organizations’ competitive positions تبحث هذه الدراسة في كيفية إسهام التزام المنظمات بالنزاهة والشفافية في تعزيز التفوق التنافسي داخل مؤسسات الأعمال الجزائرية، وباستخدام المنهج الوصفي–التحليلي، تم جمع البيانات من عينة قصدية مكوّنة من 74 موظفًا في شركة كوندور إلكترونيكس عبر استبيان منظم. وأظهرت التحليلات الإحصائية باستخدام برنامج SPSS)الإصدار 26(، أن الموظفين يدركون مستويات مرتفعة من النزاهة والشفافية والتفوق التنافسي داخل المؤسسة، كما بينت النتائج وجود علاقات ارتباط إيجابية ودالة إحصائيًا بين النزاهة والشفافية والتفوق التنافسي، وأكدت تحليلات الانحدار أن كلاً من النزاهة والشفافية لهما تأثير ملموس في التفوق التنافسي. وتُسهم هذه الدراسة في إثراء الأدبيات المتنامية حول أخلاقيات الأعمال من خلال البرهنة تجريبيًا على أن المبادئ الأخلاقية يمكن أن تُعدّ أصولًا استراتيجية، كما تقدم توصيات عملية للمديرين الراغبين في تعزيز المواقف التنافسية لمؤسساتهم.References
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