The importance of FinTech startups in supporting the financial industry in Algeria: A comparative study using the Analytic Hierarchy Process (AHP)
الكلمات المفتاحية:
Affect، Cognition، Decision-making، Online Shopping، Consumer Behavior، Startup، Fintech، Innovation، Financial Inclusion، AHPالملخص
Fintech startups significantly impact financial services through advanced digital innovations, challenging the dominance of traditional financial institutions, as evidenced by rising investments in these startups. Our study focuses on the crucial role of fintech startups in financial inclusion, providing a comprehensive understanding of these enterprises and their strategies, their impact on the financial industry, and their unique offerings. We concentrate on fintech startups in Algeria, using a questionnaire-based approach to gather necessary information and classifying them according to various criteria. The study evaluates these startups using the AHP method and SuperDecisions software, offering a comprehensive view of the Algerian fintech ecosystem. By examining fintech startups, we aim to highlight their importance in supporting and developing the financial industry, improving financial inclusion, and providing advanced technological solutions for transforming financial services, enhancing accessibility, efficiency, and financial inclusion of the unbanked population.المراجع
Arner, D., Barberis, J., & Buckley, R. (2015). The evolution of Fintech: A new post-crisis paradigm? Georgetown Journal of International Law, 47(4), pp. 1271-1319.
Demirgüç-Kunt, A., Klapper, L., Singer, D., & Ansar, S. (2018). The Global Findex Database 2017: Measuring Financial Inclusion and the Fintech Revolution. World Bank Publications.
Fenwick , M., McCahery, J., & Vermeulen, E. (2017). Fintech and the financing of entrepreneurs: From crowdfunding to marketplace lending. Retrieved from http://ssrn.com/abstract_id=2967891: http://ssrn.com/abstract_id=2967891
Frost, J. (2020). The economic forces driving FinTech adoption across countries. Bassel: BIS Working Papers.
Gomber, P., Koch, J.-A., & Siering, M. (2017). Digital finance and FinTech: Current research and future research directions. Journal of Business Economics, 87(5), pp. 537-580.
Ishizaka , A., & Nemery, P. (2013). Multi-criteria decision analysis: methods and software. John Wiley & Sons.
Labib, A., & Ishizaka, A. (2011). Review of the main developments in the analytic hierarchy process. Expert Systems with Applications.
Lavastre, O., Benhamou, S., & Durand, J. (2020). Evaluation of FinTech Startups Using AHP: A Multicriteria Decision-Making Approach. International Journal of Information Management.
Lee, I., & Shin, Y. (2018). (2018). Fintech: Ecosystem, business models, investment decisions, and challenges. Business horizons, 61(1), pp. 35-46.
Li, M., Kobayashi, T., & Benedetti, A. (2021). Classification of FinTech Startups Using AHP: Identifying Tomorrow's Leaders. Technological Forecasting and Social Change.
Mu, E., & Pereyra-Rojas, M. (2018). Practical Decision Making using Super Decisions v3, An Introduction to The Analytic Hierarchy Process. Springer.
Saaty, T. (1986, Juillet). Axiomatic fondation of the Analytic Hierarchy process. Management science, pp. 845-855.
Saaty, T. (1999). Decision Making for Leaders: The Analytic Hierarchy Process for Decisions in a Complex World. Pittsburgh: PA: RWS Publications.
Saaty, T. (2005). Models, Methods, Concepts & Applications of the Analytic Hierarchy Process. New York: NY: Springer.
Saaty, T., & Saaty, R. (2022). SuperDecisions software.
Saaty, T., & Vargas, L. (2012). The seven pillars of the analytic hierarchy process. Models, methods, concepts & applications of the analytic hierarchy process. Springer, pp. 23-40.
Triantaphyllou, E., & Mann, S. (1995). Using the analytic hierarchy process for decision making in engineering applications: some challenges. International Journal of Industrial Engineering: Applications and Practice.
Vargas, L. (2010). An overview of the analytic hierarchy process and its applications. European Journal of Operational Research 48(1), 2-8.
Zalan, T., & Toufaily, E. (2017). The promise of Fintech in emerging markets: Not as disruptive. Contemporary Economics, 11(4), pp. 415-431.
