The Pandemic Covid-19 Repercussions on Attitude Towards Abroad Travel and Travel Intention in the Post-Lockdown Period(Case of a Sample of Algerians Accustomed to Traveling)
الكلمات المفتاحية:
JAT، نظام الإنتاج، المزايا التنافسية، تسيير الإنتاج، Tourism marketing، Traveller behaviour، Perceived risks related to COVID-19، Attitude towards travel، Travel intention، التسويق السياحي، سلوك المسافر، الأخطار المدركة و المتعلقة بكوفيد-19، الموقف اتجاه السفر، الرغبة في السفرالملخص
The research objective initially was to predict traveller’s behaviour, in a potential after Corona period, through their risks perception, attitudes and intentions to travel abroad. Secondly was to verify the existence or not of an impact of perceived risk related to COVID-19, on negative attitude towards travel and travel intention, by determining the nature of relationships between these three behavioural variables, and that once travel restrictions measures will be lifted. The study was conducted by a quantitative approach based on descriptive statistics, and correlations on a sample of 150 individuals, among Algerians accustomed to travel. Results revealed that the health risk perception related to the pandemic was high, and this perceived risk influenced the negative attitude towards travel and travel intention of our sample. That influence was proved by statistically significant correlations, between the three studied behavioural variables. This study may help in tourism marketing strategies development. الملخص: هدف هذا البحث في المقام الأول إلى التنبؤ بسلوك المسافرين في مرحلة محتملة لما بعد كورونا، و هذا من خلال أخطارهم المدركة، مواقفهم و رغباتهم في السفر خارجا. كما هدف في المقام الثاني إلى التحقق من وجود تأثير للخطر المدرك و المتعلق بجائحة كوفيد-19 ، على الموقف السلبي اتجاه السفر و الرغبة في السفر، عن طريق تحديد طبيعة العلاقات بين هذه المتغيرات السلوكية الثلاثة، و هذا بمجرد رفع قيود السفر مستقبلا. أجريت الدراسة من خلال نهج كمي اعتمد على الإحصاء الوصفي و الارتباطات لعينة من 150 شخصا، من بين الجزائريين المعتادين على السفر .أظهرت النتائج أن إدراك المخاطر الصحية المتعلقة بالوباء كان مرتفعا. كما أثر هذا الخطر المدرك على الموقف السلبي اتجاه السفر و نية السفر للعينة. و قد ثبت هذا التأثير من خلال ارتباطات ذات دلالة إحصائية بين المتغيرات السلوكية المدروسة الثلاثة. يمكن أن تساعد هذه الدراسة في تطوير استراتيجيات التسويق السياحي.المراجع
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